Mark Crumpacker – A Leader in Creative Marketing Strategy

Mark Crumpacker – A Leader in Creative Marketing Strategy

Mark Crumpacker has more than two decades of experience as a marketing and strategy specialist. Skilled in the art of emotional storytelling, he focuses on delivering quality marketing content that sends the best possible message to consumers. To achieve this goal, Mark Crumpacker draws upon years of experience in the realm of consumer behavior and its effect on… Continue Reading

Author Archives: Mark Crumpacker

The Top 5 Food Trends to Watch This Year

The International Food Information Council (IFIC) Foundation has long been one of America’s top sources of science-based information on food, health, and nutrition. Through major initiatives like its annual Food and Health Survey, as well as ongoing research and publications, the IFIC Foundation helps consumers and food industry players alike understand the facts, developments, and… Continue Reading

What Were the Most Popular Food Ingredients of 2019?

As the leading provider of business intelligence in the restaurant industry, Nation’s Restaurant News (NRN) is a valuable, go-to resource for food service professionals who want to be on the leading-edge of industry and market trends. On its regularly updated website, NRN offers a wide range of content across several key areas – including consumer… Continue Reading

What You Need to Know about Flavor Extracts

When it comes to food and drink, flavor is the No. 1 factor that influences consumers’ purchasing choices. To create the most appealing and tasty products possible, therefore, food manufacturers work with food flavorists, specialized professionals who use an incredibly wide range of natural and artificial ingredients to create the delicious flavors that consumers crave.… Continue Reading

What You Need to Know about Transglutaminase

As health-conscious, clean label-oriented consumers become ever more interested in knowing what kinds of ingredients are in the food that they buy, many additives that have been commonly used for years like xanthan gum and soy lecithin are facing increased public scrutiny. Such is the case for transglutaminase, an ingredient that is also known as… Continue Reading

What Do You Think About Nutrient-Dense Foods?

What do you think about nutrient-dense foods? This is the central question behind a recent survey from the International Food Information Council (IFIC) Foundation that set out to examine consumer understanding, perceptions, and behaviors around nutrient density. Nutrient density is a relatively new term, though by no means a new concept: essentially, it refers to… Continue Reading